Yasmine Benamour

Degree
Ph.D. in Management Sciences (Marketing)
University
HEM,
Morocco
Yasmine Benamour

Biography

Yasmine Benamour did a Ph.D. in Management Sciences (Marketing) which topic was "Interpersonal and institutional trust in service based relationships: Practical application to the French banking sector". She wrote articles and participated to several conferences on the topic of trust, relationship marketing, transactional versus relational customer orientation.

Guest lecture/workshop

Discovering business in Morocco.

This guest lecture / workshop wil be held on

  • Monday November 9th, from 16.00 till 18.00
  • Tuesday November 10th, from 13.30 till 15.30