Marrigje Baas

Biography

Marrigje Baas has been a professor at the school of commercial management for quite a few years now . She coordinates the product management minor. In this minor she teaches branding, innovation, trade marketing and strategy. She studied English in Leiden and Marketing at TiasNimbas in Tilburg.

Guest lecture/workshop

SIT, Innovation by thinking inside the box.

The SIT method to generate innovative ideas is highly structured. You stay within the familiar closed world of a product or service. At the heart of SIT's method is one crucial idea: that inventive solutions share common patterns. It's an idea that may seem paradoxical: for isn't the most notable thing about inventive solutions how uncommon they seem, how unique and original? SIT focuses not on what makes inventive solutions different, but on what, if anything, they might have in common. Inventive solutions appear to share common patterns . This knowledge led to the development of the Five Thinking Tools that form SIT's core.

This guest lecture / workshop wil be held on

• Monday November 9th, from 13.30 till 15.30
• Monday November 9th, from 16.00 till 18.00